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GB Glace (originally Glace-Bolaget until 1991) is the largest ice cream company in Sweden. It was founded in 1942, and was purchased by the Anglo-Dutch company Unilever in 1996. Besides its own traditional brands, it now produces many of the same products as other Unilever Heartbrand subsidiaries, such as Langnese in Germany. ==History== The company was formed when Mjölkcentralen (which later became Arla) and Choklad-Thule (Stockholm's first ice-cream company) purchased Alaska Glace, creating a new company called Glace bolaget. The year was 1930 when Eric Wilhelm Hanner was sent to New York for a year to study and to learn to produce and market ice-cream. He who sent Eric to the United States was his father Axel David Hanner that was in upper management at the milk company ARLA. Eric had noticed that ARLA was disposing of milk-fat that could be used for the production of ice-cream, which he also informed ARLA management about. Eric Hanner had also visited ice-cream companies in Denmark and in Switzerland prior to being sent to New York. It was still tough going at ARLA after Eric Hanners return to Sweden from a year in New York, USA; the company was still sceptical to the idea of ice-cream production but Eric Hanner got his way in 1934 and the reason was as he so many times before had pointed out that there was money to be made with the milk-fat that ARLA was accustomed to throw away. ARLA built the first ice-cream plant in their own premises on Torsgatan (Tors street), and the plant including all ice-cream production machines was finished on March 1, 1935 to the cost of 245 000 SEK; the name of this company was Puck Glace and the first ice-cream sold by Puck Glace occurred on March 23, 1935. There existed four ice-cream companies in Stockholm at the end of 1941 whereas ARLA’s Puck Glace was one. Puck Glace purchased the competitor Igloo Glacefabrik (Igloo ice-cream plant) in 1942 and shortly after that they merged with Chocolate-Thule and purchased Alaska Glace and by so doing the company Glace Bolaget (GB Glace) was established. It was decided that Eric Wilhelm Hanner was to be the first company president in this new ice-cream company, a position that he held until his retirement in 1972. 〔Television interview with Eric W. Hanner in the television program “Insyn” conducted by Swedish Radio and Television in 1971 about six months before Eric W. Hanner retired.〕 The Unilever purchase of any ice-cream brands in Sweden, can be traced back to 1962, when Trollhätteglass (established in 1933) was purchased by the company. The company also merged with GB Glace in 1973. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「GB Glace」の詳細全文を読む スポンサード リンク
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